New Beauty Buys: L'Oreal Pure Clay Charcoal Detox Mask

L'Oreal Pure Clay Charcoal Detox Face Mask

Charcoal face masks have been storming the internet recently; I’m almost certain you’ll have come across one of those actually-quite-gross videos where someone peels off their charcoal mask to show off the detached pores and gunk that comes along with it. Yeuch.

I prefer to be a little gentler with my skin these days, and anything that promises to literally pull every ounce of anything out of my skin sounds a little scary to me. However, I’ve heard so much about the benefits of charcoal that I still really wanted to try a face mask with it included, but something a little kinder to my skin. Step forward, the new Pure Clay Detox Face Mask from L’Oreal.

L’Oreal have just released three versions of this mask in their new Pure Clay range: Detox, Purity and Glow. My skin at the moment is just coming out of a congested phase so I thought that the Detox mask, packed with charcoal and kaolin clay, would be the best option for my face at this stage. They’re usually priced at £7.99 each, but as they’re new, Boots or Superdrug usually has them on offer for around £5.

Starting with the packaging, I actually think the Pure Clay Face Masks look really luxurious. Housed in an elegant green box, the actual product is in a really heavy square glass jar. They look sleek and chic, perfect for popping on the bathroom shelf. The jar is quite a lot smaller than the box would have you believe, but there’s enough product for ten applications – so you’re looking at a cost per use of 79p if you buy full-price. Not bad at all, considering that some on the market are upwards of £30.

Now, the product itself. There’s something really intriguing about black face products; something about them just makes me feel like my skin is going to be super-clean afterwards. The formula is gorgeously thick and heavy, but it doesn’t feel too much on the skin; it actually feels really quite cooling and light once applied. I applied a decent, thick layer to the skin and it takes around ten minutes to set fully so you can wash off. As it dries, you get the disgusting-but-satisfying added bonus of seeing those pesky dark pores and blackheads turn white and loosen themselves from the skin.

The Pure Clay Detox Face Mask is made up of three pure clays, combined with charcoal; the aim is for the product to act like a magnet, drawing out impurities and leaving behind deeply cleansed, clarified skin that remains hydrated and nourished. Those three clays are kaolin clay, which absorbs excess sebum, montmorillonite, which works to eliminate imperfections, and ghassoul, which is renowned for clarifying the complexion.

The mask promises instant results – which I’m always pretty dubious of. Skin should be ‘immediately smoother and clearer’ after one use, and after a week of use, skin will ‘feel fresher and look more luminous’.

Anything that promises visible transformation is setting the bar high indeed. My skin is actually in a pretty good place at the moment, with just a couple of hormonal blemishes lurking in the usual spots, but the texture is much improved to what it was earlier in the year – so I wasn’t really expecting to see anything noticeably improved – much less a ‘visible transformation’.

However, after removing this mask (using warm water and a fluffy flannel), I actually really did notice a difference in the look and feel of my skin; it looked much clearer and less congested, especially on my nose (my problem area for blackheads) and the surface of the skin looked really fresh and bright. As I say, I don’t really have too many blemishes to be dealt with at the moment so I haven’t really seen any changes there, but overall my skin looked calmer and brighter, with redness being dialled down too.

For the price, I’m really surprised at the effectiveness of the mask; I’m sure there are probably more effective ones on the market if you have a higher budget, but for a quick fix and a purse-friendly way to treat yourself, I really don’t think you can wrong with this. I’m definitely intrigued to try the other two face masks in the range, but for the time being I’ll definitely be adding the Pure Clay Detox mask into my weekly skincare regime!

Have you tried any of the L’Oreal Pure Clay face masks?