New In Beauty: Alex Steinherr x Primark

Image courtesy of Primark

Image courtesy of Primark

Forgive me for repeating myself, but you know the drill - when it comes to skincare, I know what I like and I like what I know.

But every now and again, something new and shiny pops up that I just can’t resist, and so here I am, with a skincare routine filled with some new favourites. What can I say? Allow me to talk you through the skincare range that’s carved itself a space on my dressing table…

Alessandra Steinherr was the beauty director at Glamour magazine for years, and a fountain of skincare knowledge. If you follow her on Instagram, you’ll no doubt have seen her ‘Sunday Skincare’ posts where she talks followers through her chosen regime and why, and recommends products for followers too. I once asked her how to fix my dry, crepey eyes and her recommendations worked a treat. So when she announced recently that she was collaborating with Primark, to create a budget-friendly skincare line, I instantly expected something impressive, and happily, I wasn’t disappointed.

Last week I was invited along to the launch breakfast for the range (sat next to Alex, natch), and got to hear all about the process from the lady herself. Alex believes in skincare that works, price is no barrier in that fact. She wanted to create a range of products that everybody could use; that would be accessible to those of us who aren’t necessarily ‘skintellectuals’, but for those of us who just want to look good and use good ingredients in their skincare in a simple way, at a purse-friendly price.

Price is a real USP of this collection too - all of the products are priced between £3 and £5.

It’s paraben- and cruelty-free, vegan-friendly, no fragrances, phthalates or essential oils either. The packaging is sleek and almost clinical, in a satisfyingly scientific way, but with a little pop of colour to keep it Instagram-friendly.

I had initially made comparisons to The Ordinary, thanks to a similar price point and a hefty crossover of scientific skincare ingredients, but Alex’s range differs massively in that it’s just easy to use - it has the same ingredients, but rather than buying them all separately, they’re blended together into user-friendly formulas. Where you need to research the step-by-step process for brands like The Ordinary, you simply need to pick up whichever collection suits your needs when it comes to Alex’s range.

There are twenty products in this debut collection, split between the five categories, so there’s plenty to choose from. From Pollution Solution for environmentally-challenged skin, to Sleep Spa for overtired complexions, it’s super easy to mix and match products to suit your needs. I’ve been trialling a few products from the collection recently, from the Plump & Glow and Sleep Spa ranges.

The Plump & Glow Serum-in-Cream Moisturiser, I was an instant fan of. It’s a lightweight, silky formula in a pump bottle, delivering a hefty hit of hydration quickly and effectively, and creating a lovely smooth base for makeup. There’s also the Plump & Glow Power Mask, which I’m very excited about using - keep an eye on my Instagram for updates on this. It’s a two-step mask using a high-strength essence formula and a sheet mask to layer over the top, to quench thirsty skin and give you a natural radiance. I love applying a sheet mask and then using a jade roller to really press the ingredients into my skin (it really helps with puffiness too!).

Fortuitously, I’d just run out of night cream the evening before the press launch, so I was delighted to receive two products from the Sleep Spa range: the Sleeping Face Mask and the Every Night Eye Mask too. The eye mask is super soothing and nourishing, it’s actually so enjoyable to apply and simply glides over the skin. I’ve noticed that my eyes have become a lot more hydrated and the general area is less dry and crepey since starting to use this in the evening alongside my morning eye cream. And the Sleeping Face Mask is a dream, a really intensive, amped-up night cream that makes my skin feel lovely and juicy - plus, it properly sinks in, instead of sitting on the surface overnight and being washed back off in the morning.

Don’t get me wrong, I’m still incorporating existing elements from my previous skincare regime - I’ve not gone exclusively Primark! I’m still using Salicylic Acid and Niacinamide from The Ordinary to keep blemishes at bay, and adding in my La Roche-Posay Effaclar Duo+ on spotty days, plus my cleansing routine hasn’t changed at all, but I think it speaks for itself that the hydrating products I’ve been using have been good enough to stay in my routine so far. I’ve really enjoyed using them and they’ve slotted into my skincare regime so well - and at prices this low, once I run out, it’s not an issue to replenish and stock up (although from what I hear, you need to stock up asap - this range is selling out fast!).

Have you tried anything from the Alex Steinherr x Primark skincare collection yet?